AIGA supports the interests of professionals, educators and students who are engaged in the process of designing, regardless of where they are in the arc of their careers. The disciplines represented in the profession range from book and type design through the traditional communication design disciplines to the newer disciplines of interaction design, experience design and motion graphics.

AIGA serves as a hub of thought-leadership and activity for the designing community. The association is committed to stimulating thinking about design through the exchange of ideas and information, the encouragement of critical analysis and research, and the advancement of education and ethical practice.
Through conferences, competitions, exhibitions, publications and websites, AIGA inspires, educates and informs designers, helping them to realize their talents and advocating the value of design among the media, the business community, governments and the public.
AIGA is a national not-for-profit educational organization incorporated under Section 501 (c)(3) of the Internal Revenue Code in the State of New York.